Untraceable Opens

A 1x1 invisible tracking image (called a beacon) is included in the content of all emails. When the recipient opens the message, the beacon is referenced, however, this only happens when the recipient opts to 'download images'. If an email is opened, but the recipient does not download images, it will not register as an 'open'. It's a universally accepted metric within the email marketing world that open rates can be off by up to 35%.

Our research shows that on average 21% of emails sent to the education sector are opened, but are untraceable as the recipient has chosen not to download the images.

To give you as accurate a picture as possible, Campus's school emailing statistics include the 21% researched figure of untraceable opens.