What is an Education List

An Education List is a number of schools or teachers that share similar criteria and that you group together in order to send them relevant marketing. There are two data sets available in Campus:

  1. United Kingdom
  2. International

These data set lists can be broken down into two types:

  1. Lists of schools.
  2. Lists of teachers.

Some examples of Education Lists could be:

  • A postal list of all Schools in Gloucestershire.
  • A data list of Head Teachers at Primary Schools with an Ofsted grade of Outstanding.
  • An email list of all Science Staff at Secondary-Aged Academies in the South East with an expenditure on ICT between £100 and £200 per pupil per year.

Basically, the combinations, and the level of detail you can drill down your segmenting to, are almost infinite – giving you maximum list-building flexibility.

It's important to note that the types of lists you are able to build id dependent on your Campus plan. E.g. you cannot build an email list of teachers unless you have Teacher Email Credits included in your plan's subscription.