Using 'Extras' in your UK Education Data List

On some occasions there may be even more parameters you can set outside of the standard Job Role, School Types and Locations that allow you to make your marketing as targeted as possible and segment your lists to only those schools/teachers that it will relate to. For example, you may have a workshop that is only available for boys, so you'd ideally like to avoid sending your marketing that relates to this workshop to a girls-only school. 

If this is the case, you can utilise the categories in your Education Data List to narrow down your search even further.

Where to find 'Extras'

When building your Education Data List, you need to set up 'Filters' to define your segmented audience. Teachers & Staff and General are your general fields (such as Role, Location, and Type). You then have further filter categories:

Click the option you want and this will open it up into the options or subcategories available:

Choose the one you want, tne set your filter limits:

Then simply click Add.