UK Teacher and School Insights
In this article
What are UK Teacher and School Insights?
For the last two years, we’ve been collecting important data from thousands of UK teachers and school staff members on all manner of topics, all designed to inform your sales strategies and fast-track you to the front of their buyers’ lists.
This data has been available free of charge to all businesses in the education sector over in our Academy (where you can find a plethora of other valuable resources for your marketing strategies). Now, we’re pleased to announce all of this data is now available directly in Campus.
There are different categories from Budgets and Spending through to Wellbeing in Schools which you can navigate and drill into the rich data sets using job role, establishment, pupil, and location filtering to give you insights into the sector and help you shape your marketing and communication strategies, solve schools’ problems, and ultimately make sales.
How to use it in your account
To access your UK Teacher and School Insights, head to your Intelligence Module in your Campus and then click on the option UK Teacher and School Insights. This will take you to the Insights page:
If you'd like to read the full reports, you can click on either option at the top to read the 2022 or 2021 report. If you'd like to see the breakdown of data in your account, you can either click the category on the left-hand side or the icon for the category down the centre of the page:
This will direct you to your chosen category where you can then start to really investigate the data, narrowing it down into further segments that focus on your target audience at particular school types in certain locations:
Once you've set these, the table below these options will update and give you a graph that shows the percentage of respondents with specific answers.
If you keep scrolling down the page, you can look through the various questions that were asked relate to the category you're in, continuing to segment the results based on your target audience.
Jump into your UK Teachers and Insights Module and give the above a go, and if you don't have access but would like to then just contact your Campus Support Team: firstname.lastname@example.org