How To Build A List With The Ofsted Filters
IN THIS ARTICLE
Why Should I Use The Ofsted Data?
Viewing A School's Ofsted Data
Building Lists With The Ofsted Data
The Ofsted data is an invaluable resource when it comes to selling to schools. In this guide, you’ll learn how to find the data, and how to implement it effectively to level up your marketing!
Why Should I Use The Ofsted Data?
Knowing which schools to target based on their Ofsted evaluations will help you to super-segment your marketing, allowing you to target those who will really benefit from your products and services.
With the option to filter based on multiple Ofsted criteria, such as ‘Overall Effectiveness’, ‘Behaviour and Attitudes’, and ‘Safeguarding’, you can target those with low grades who want to improve. Alternatively, your product/service may only be effective in schools that have already reached an overall Ofsted grade of Good or Outstanding.
You can also filter based on the date of the Ofsted data.
Viewing A School’s Ofsted Data
Once on the School’s page, you’ll see a tab for Inspections:
If you click on the question marks next to each section, this will explain each Ofsted grade in detail. This information will be useful to pull up when speaking to potential clients and will provide you with an overview of a school’s areas of improvement.
Building Lists With The Ofsted Data
Ofsted data for Contact lists is only available on Professional and Enterprise plans – to upgrade please get in touch with Sales by giving us a call on 01684 297374 or sending us an email at
support@sprint-campus.co.uk).
Education Data list
You can access the Ofsted filters when creating a Schools, or Teachers & Staff, list in the Education Data.
If you’re unsure how to create an Education Data email marketing list, check out our
step-by-step guide here for help.
Start by clicking Filters > Add Filter.
Scroll down and click Inspections > Latest Graded Inspection. This will pull up all of the Ofsted filters available.
If you click on any of the ‘Learn More’ buttons, you will see an explanation of each Ofsted grade in relation to each filter.
To input one of the options as a filter, for instance the Behaviour and Attitudes grade, click on this option, select ‘Is Any Of,’ and select one of the grades, such as ‘Requires Improvement.’
Alternatively, you might want to filter all schools with an Ofsted inspection after a certain date. Click Inspection Start Date > Is After > Input your date.
Click ‘Add’ to action any filter.
Contact lists
If you’re unsure how to create a Contact/Organisation list for your email marketing, check out our
step-by-step guide here for help.
To create a Contacts list using the Ofsted data, follow these simple steps:
Start by clicking Filters > UK School Filters > Add Filter.
Scroll down until you see the Ofsted filters, pictured below.
Similar to when building an Education Data list, if you click on any of the ‘Learn More’ buttons, you will see an explanation of each Ofsted grade in relation to each filter.
To input one of the options as a filter, for instance the Quality of Education grade, click on this option, select ‘Is Any Of,’ and select one of the grades, such as ‘Inadequate.’
Click ‘Add’ to action the filter.
To input one of the options as a filter, for instance the Behaviour and Attitudes grade, click on this option, select ‘Is Any Of,’ and select one of the grades, such as ‘Requires Improvement.’ 
